Ronaldo once again learned that every step of the life of a star is inextricably linked with their brand value.
Self-proclaimed world-renowned sportswear maker Nike. He has to use Nike accessories all the time as part of the product ambassador, he has to wear Nike clothes. That's not the only thing Ronaldo says. This seems to be the unwritten rule of the commodity ambassador. Since Lionel Messi is Nike's biggest competitor to Adidas, Messi will not be seen using anything from Nike.
But even if the players are loyal to their respective brands in order to act as a product ambassador, it is not a matter of loyalty to his family members!
However, it seems that many people see the matter that way! As the marketing relationship with the game grows closer and closer, the family members of the players assume that they will not be able to use anything from any brand other than the specific brand. At least that's what Cristiano Ronaldo's recent experience might look like.
Not much, Ronaldo's eldest son Cristiano Jr. took a picture with his grandmother Maria Dolores Aveiro that day. She was seen wearing a black Nike jacket and a pair of white Adidas socks.
Busy, and where to go! Criticism began. How can Ronaldo be the ambassador of that brand and tell everyone to use the product of that brand where the people of Ronaldo's own house can't trust Nike at all?
That was the main point of the critics. Ronaldo did not give much time to answer. Like a worthy father, he has come to embrace his beloved son. "My son will wear whatever he wants," she wrote in the comments box. He will not do what you want him to do. '
According to a 2019 study, Ronaldo can earn লাখ 965,000 per post for posting products on Instagram. A huge part of it comes from Nike. Ronaldo's pairing with Nike in 2003. The latest agreement was renewed in 2016. It is believed that Ronaldo has signed a lifetime contract with Nike, which is worth one billion dollars. Naturally, Ronaldo is not seen wearing any brand of product other than Nike.
The importance of this ambassador in the world of sports was understood in another incident of Ronaldo. At the last Euro press conference, he removed the two Coca-Cola bottles in front of him and pulled out the water bottle, saying, 'Drink water. Coca-Cola ... (No). ' Maybe that's why Coca-Cola is doing negative marketing like this.
Coca-Cola was the official sponsor of the Euro. Naturally, they kept their soft drink bottles on the press conference table. Coca-Cola was badly damaged by Ronaldo. Coca-Cola was trading at ৬ 58.10 a share in Europe when the stock market opened on that day. The pre-match press conference in Portugal started half an hour later. The stock plunged to. 55.22 in the aftermath of the Puskas Stadium press conference in Budapest.
Now let's see if there is any damage to Nike because of Ronaldo's son!
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